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Make It Happen

We are a data-driven Commerce agency leading the industry in bringing Unified Commerce to life for our clients. Our convergent approach actively marries connected commerce, media, e-commerce and trade to create more ways for consumers to come into a Brand and for the Brand to come into their lives.

We are a united band of creators, entrepreneurs, strategists, data nerds, social gurus, culinary explorers, commerce specialists, Who’s Who, and Top Women in Grocery with a vision to transform Commerce activation and a mission to bring unity to a layered and siloed landscape.

Connecting Through Experience

Our team of leaders come from diverse backgrounds of marketing, technology and commerce. What they share is a dedication to fostering the empowerment, trust and accountability that leads to incredible work.

Michele Shiroma - Group VP Client Leadership | IN Marketing Services
Michele Shiroma| Group VP Client Leadership
Michele Shiroma | Group VP Client LeadershipMichele is a seasoned Commerce Marketer spending the last 20 years with IN Connected and Advantage Partner Agencies leading both brand and customer excellence teams across several CPG clients spanning all categories most recently SC Johnson, Smithfield Foods, and the Gallo Portfolio. She has a passion for retail and has led her customer activation teams in the Grocery, Mass, & Drug Channel in creating strategy-led commerce forward programming for her clients. Michele resides in Southern Ca with her husband and two children.
Valerie Bernstein - EVP New Business | IN Marketing Services
Valerie Bernstein| EVP New Business
Valerie Bernstein | EVP New BusinessWith 20+ years’ integrated marketing experience, Val solves business issues with creative thinking, strategic acumen and a small dose of dictatorship. She brings forward the best of the agency, tailoring services to client needs by listening, architecting solutions, and leading teams through onboarding. She has led smooth agency transitions for clients with complicated organization structures and large brand portfolios that span multiple categories such as Johnson & Johnson, Anheuser-Busch, Bayer, Keurig Dr Pepper Group and Unilever.
Dino de León - EVP Executive Creative Director | IN Marketing Services
Dino de León| EVP Executive Creative Director
Dino de León | EVP Executive Creative DirectorDino has been developing creative solutions to marketing problems for over 20 years. With a traditional advertising background, his curiosity and passion for challenging norms led him to promotional, digital, and shopper marketing leadership roles where he helped his teams deliver unexpected and strategically spot-on ideas that get results. He has brought this innovation to world-class brands including Walmart, 7-Eleven, HP, LG, T-Mobile, Starbucks, Dannon, Mars, Kellogg’s, Kraft, Subway, Pizza Hut, Domino’s, Keurig Dr Pepper, Anheuser-Busch, Heineken, Miller, Bacardi, and Jim Beam.
Kelly Ravestijn - VP, Strategic Planning | IN Marketing Services
Kelly Ravestijn| VP, Strategic Planning
Kelly Ravestijn | VP, Strategic PlanningKelly co-leads the planning function for IN and is responsible for the strategic leadership across key accounts. Before joining the agency, Kelly worked for Shopper Marketing and Brand Advertising agencies in New Orleans, Dallas and New York across many CPG, Retail and Food Service clients.  She also specialized in cultural marketing. Kelly holds a MA from the University of Texas as well as a secondary bachelors in International Business, through studies in Mexico, Argentina and Spain. She is mother to two boys, ages 8 and 12 and married to a Dutchman who shares her love of soccer. 
Jennifer Gruber - SVP, Strategy and Analytics | IN Marketing Services
Jennifer Gruber| SVP, Strategy and Analytics
Jennifer Gruber | SVP, Strategy and AnalyticsJennifer brings over 20 years of industry experience working with a diverse group of clients and customers across the country to unlock the insights that convert shoppers into buyers and drive mutual growth.  Jennifer is a storyteller at heart, viewing data and analytics as a blend of art and science.  That passion for storytelling, her intellectual curiosity, and vision of the world as interconnected, converge as she weaves together quantitative and qualitative data sets in a narrative that objectively answers complex business questions.  She would love to tell your story.